The Information We Collect
At the Primal Racing School website, you may review content on our site, enter our various sweepstakes and contests, link to our Facebook, Twitter and other social media pages by liking or following us, along with a variety of other functions. In providing these offerings on our website, we may collect: your name, age, gender, email address, zip code, and any other information you submit to us, such as by emailing us, filling out a contact form, or entering a sweepstakes or contest. We also collect certain non-personally identifiable information when you visit our website, such as such as the type of browser you are using (e.g., Safari, Internet Explorer), the type of operating system you are using (e.g., Windows or Mac OS), the domain name from which you receive Internet access, and aggregate information regarding what pages consumers access or visit.
Collection of Information by Third Party Sites, Sale Partners and Sponsors
Our Use of Information Collected at Our Site and Your Choices Regarding that Use
We may use personal information that we collect to provide you with an interactive online experience, to fulfill your requests for our products and services, to respond to your inquiries about our offerings, to notify you when we make changes to our subscriber agreements, to personalize or localize your experience on our site, to allow us to make personalized recommendations of content you may be interested in, or to contact you about your account with us. We may, on occasion, combine information we receive online from you with records from other sources. As provided in the Terms and Conditions, if you choose to post content on our site, we may use that information in any manner. In addition, we may use the personally identifiable information we collect through this site to offer you other programs, services or products that we believe may be of interest to you. If you do not want to receive e-mail offers from us in the future, please let us know by unsubscribing to any email at the bottom of each of our email messages. Please allow time for your request to be implemented. We use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services.
Cookies and Other Technical Information
We send “cookies” to your computer primarily to enhance your online experience and to store visitors’ preferences, record which session information, record user-specific information on what pages users access or visit, alert visitors to new areas that we think might be of interest to them when they return to our site, record past activity at a site in order to provide better service when visitors return to our site, ensure that visitors are not repeatedly sent the same display advertising, customize site content based on visitors’ browser type or other information that the visitor sends. Cookies are files that can identify you as a unique customer and store your personal preferences as well as technical information (including click through and click stream data). Cookies can either be permanent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
We may also use “Web beacons” that monitor your use of our sites. Web beacons are small strings of code that provide a method for delivering a display advertisement on a Web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the Web beacon appears, the URL (Uniform Resource Locator) of the page on which the Web beacon appears, the time the page containing the Web beacon was viewed, the types of browser that fetched the Web beacon and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, Web beacons let us know whether you received and opened our e-mail.
We also use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show you our ads on sites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to the Primal Racing website.
You may adjust your browser to reject cookies from us or from any other Web site. Additionally, by setting your Web browser to display HTML e-mails as text only, you may be able to prevent the use of some Web beacons. Please consult the “Help” section of your browser for more information. However, there is certain information on our site that can only be accessed in conjunction with cookies or similar devices and you should be aware that disabling cookies or similar devices might prevent you from accessing some of our content.
Disclosure of Personally Identifiable Information
Our Commitment to Security
We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.
Notice Regarding Changes to this Policy
How to Contact Us
Primal Racing, Inc.
Atlanta Motorsports Park
20 Duck Thurmond Road
Dawsonville, GA 300534